Marketing Math: Content + Visuals... + a little bit of Ansel

There are always two people in every picture: the photographer and the viewer.
~Ansel Adams

Ansel Adams saw his first photos published in 1922. America fell in love with the California wilderness, as seen through the eyes of this avid outdoorsman.

People love great visuals. Whether it's high school sweethearts smooching in a 1960s photo booth or a selfie on a stick, people take a second look. We just do. We want to have a look and then share it with our own crowd.

A picture is worth more than a thousand words. It’s worth sharing. And a video? Even better.

Read on to find out just how to make that content more shareable. (Courtesy of Lindsay Kolowich for Hub Spot)

Posting compelling visual content is one of the most important things you can do to improve your social media strategy. One study found that Facebook posts with photos saw the most engagement over any other type of post, accounting for a whopping 87% of total interactions. Another found that tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets than tweets without images.

To help marketers understand more about how images make content more shareable, StoryBox created the infographic below. Check it out to learn tips and examples of how other brands are leveraging visual content on Facebook, Instagram, and Twitter.